Monica Rivera - Archidex, Materials
roofing

This year’s campaign focused on their sunscreen & cladding line. Presenting products made from lightweight and rapid fixing, exploit the natural qualities of the material with many colours and finishes to create exciting new external and internal environments.

The defining features of the stand are the colors of the sunscreen and cladding which highlighted the whole stand as their main purpose is to sell their different varieties of sun screen and cladding.

Decontextualizing the stand as a volumetric space and locating it like a roof, visible from any point nearby was one way to place it as a metaphor for an experience accessible to the general public, rather than a closed space in an imposing environment.