MS - China International Furniture Fair, Furniture, China
furniture + dining + manufacturer

With dynamic contours and clear gestures, it connects the various parts of the booth and the business areas: the brand under one roof. The exhibition architecture was closed in the past but has now opened up a little more, offering privacy and more transparency at the same time.

The booth was decorated with framed fabric and leather samples. They had a grand black carpet inviting people to view a set up of their luxurious sofas.

The first impression should be less distant and convey an atmosphere of customer care. This way done by decoding the brand values and assigning them to various communicative levels and elements of the exhibition presentation, and manifesting the strategic reorientation of the brand in the architecture, interior and colours as well as in the communication areas of the stand.