de Efflerorecense - China International Furniture Fair, Furniture, China

With 33 years of distribution experience in the USA, they have made a presence in the furniture industry; they aim to provide their dealers with the widest selection possible, strive to maintain availability with the best service.

The challenge for the designer was to create a space which reflects and suits their philosophy. We focused on visually and constructionally reducing wasted space. An analogy to nature - abstract, reinterpreted, transformed - was created to individualize space and convert the environment into identity.