Le Pannacia - CAC, Chemical, China

A Belgian chemical company founded in 1863. They are keen about creating advanced materials and specialty chemicals for client’s need.

The design is based on defining their main primary colors to attract attention from afar, and their clear language is emphasized by the interaction of tracklights running along the whole stand. Atmospheric use of the space was achieved by flanking the booth with a middle interactive meeting room, mixed with bizarre figures and structure.